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Lifestyle / XN-008 / DESIGN CONCEPT

Fernhaven.

Curiosity, brought to life.

THE COMPLETE DESIGN / Scroll inside to explore
Complete Fernhaven concept, from opening to footer

THE IDEA

Curiosity, brought to life.

A wildlife and visitor-experience concept for discovering species and planning an engaging day.

The design language

Playful imagery meets a clear editorial hierarchy and an approachable visual language.

Inside the concept

  • Animal story tabs
  • Image enlargement and gallery
  • Sample day planner
  • Downloadable visit plan

This is a front-end design reference. Sample products, prices, people and interactions are illustrative; bookings, payments, inventory and other live services are not implied.

BEHIND THE DESIGN / XN-008

From a clear brief
to a distinct point of view.

Concept case study. The brief and delivery plan below illustrate how a similar commission could be developed; they are not a record of a past client engagement.

01 / ILLUSTRATIVE CLIENT ENQUIRY

The ambition

Introduce a visitor experience through memorable animal stories and help families plan a considered day out.

Intended audience: Attractions & family experiences.

The enquiry would establish the brand’s personality, its most important visitor journey and the content available at the start. The aim is a focused, original presence with a useful next step.

02 / DESIGN PHILOSOPHY

Why it looks.
Why it works this way.

Let character lead the discovery journey. Different image scales and story panels create curiosity, while the planner gives the playful visual language a clear practical purpose.

Playful imagery meets a clear editorial hierarchy and an approachable visual language.

THE DETAILS MAKE THE DIFFERENCE

Look a little closer.

Fernhaven: A distinctive first impression
01

A distinctive first impression

Playful imagery meets a clear editorial hierarchy and an approachable visual language.

Fernhaven: Characters lead the story
02

Characters lead the story

Animal imagery becomes a focal point for an engaging, readable feature section.

Fernhaven: A gallery with room to wander
03

A gallery with room to wander

Asymmetric image placement gives the content a playful pace.

Cropped from the actual concept. Design observations describe intent, not measured business results.

03 / OUR PROPOSED DELIVERY CYCLE

Creative work.
A clear way forward.

Proposed cycle for a similar new project; stages can overlap within the indicative 4–6 weeks range. These are responsibilities, not a claim about team size or actual historic dates.

  1. Week 1

    Discover & define

    Strategy / project coordination

    Agree the audience, core pages, content responsibilities and enquiry goals. Confirm the feature shortlist and what is outside scope.

  2. Week 2

    Explore & design

    Art direction / interface design

    Develop the visual direction, page hierarchy and responsive compositions. Review a representative page before extending the system.

  3. Weeks 3–4

    Build the experience

    Front-end development

    Implement the agreed page templates and interactions, including animal story tabs. Connect production services only where included in scope.

  4. Week 5

    Review & refine

    Quality assurance / client review

    Test keyboard and touch use, smaller screens, form states and content accuracy. Gather consolidated feedback and resolve agreed revisions.

  5. Week 6

    Prepare & hand over

    Launch coordination

    Confirm final content, hosting configuration and agreed integrations. Supply launch files and handoff notes, then complete the agreed acceptance checks.

Schedule begins after scope and content are agreed. Feedback timing, asset readiness and integration requirements can change the final plan.

04 / STUDIO DESIGN REVIEW

The strengths.
The thoughtful considerations.

Editorial assessment of this concept — not client feedback or a verified endorsement.

WHAT STANDS OUT

A positive point of view

The combination of character and planning content gives a small visitor organisation both warmth and usability.

WHAT TO RESOLVE TOGETHER

Ready for the real world

Animal information, opening times, accessibility and visitor rules require owner verification; conservation claims need supporting evidence.

Who we recommend this direction to

Visitor centres, educational attractions and community organisations.

Let’s make it yours ↗

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point of view.

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YOUR NEXT CHAPTER

Let’s make something
worth finding.

Tell us what you have in mind

Start with a conversation. Leave with a clearer direction.

YOUR DESIGN DIRECTION

Reference basket.

A collection of ideas, not a shopping cart. Save up to 8 styles to shape your brief.

Build my enquiry

Full design

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