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XN-122 / JAPANESE COFFEE / BREWING CULTURE / DESIGN CONCEPT

FUJI LETTER

A mountain morning, in a cup.

Explore FUJI LETTER ↗

FUJI LETTER full homepage design

DESIGN WITH A POINT OF VIEW

A mountain morning, in a cup.

FUJI LETTER is a Japanese coffee brand concept set at the foot of Mount Fuji. Indigo packaging, pale illustrated streets and editorial typography connect seven distinct pages for roast discovery, product specifications, brewing ratios, brand narrative, coffee notes and a saved selection memo.

  • Original Fuji dawn imagery, transparent packaging and mountain-town linework with overlapping photo blocks
  • Three concept coffees with combined roast and drinking-style filters and a comparison table
  • Product details, illustrative origin composition, grind and quantity selection
  • A brewing workbench with water-ratio calculator, three stages and adjustment notes
  • Newspaper-style journal with three articles, saved selections, calculated totals and text memo download

Industries and opportunities

Coffee and food brands. Verified product data, checkout and delivery integrations can be scoped separately.

Fictional coffee brand with illustrative imagery. Products, prices, bean origins and flavour descriptions are concept data. Fuji is the brand setting, not the bean origin. Selections remain in the browser; downloading a memo does not place an order, send data or collect payment.

Flavour, stories and everyday rituals in focus.

Roast discovery and comparison

Roast discovery and comparison

Filter by roast and drinking style, with alternating product spreads and comparison.

Coffee product details

Coffee product details

A freestanding package and paper specification sheet support grind, quantity and local selection.

Brewing recipe workbench

Brewing recipe workbench

Calculate water from coffee weight and ratio, then explore brewing stages and adjustment notes.

Related directions

NAGORI · ALOHA LEAF · ALOHA / BOX

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